Google Adwords

I decided to use my Netfirms free coupon for $35 worth of Google adwords. Had to create an account and give billing information plus a $5 activation fee. Good news is that later on, when I typed in my chosen keywords, my "ad" did appear on the right side of the search results page. I am trying out this adword "campaign" on my not-for-profit site www.unionandtowns.com. My keywords include Blairsville, Hiawassee, Union County, and Towns County.